This image holds a special place in my heart as it represents one of my earliest endeavors to establish a unique visual identity for my design studio back in 2011. Freshly graduated and brimming with ambition, I envisioned creating a “bold” and “radical” product design business in Tehran. My guiding slogan, “Digging for Unexpectedness,” epitomized my unwavering desire to challenge conventional aesthetic norms within the realm of product design.
However, life had different plans in store for me, leading me down unexpected paths that profoundly influenced my journey as a designer. Despite the changes that unfolded, they ultimately shaped my approach to design, prompting me to evolve and refine my creative practice. Embracing these twists, I discovered new perspectives that continue to enrich my work to this day.